So I think I’ve come to a point where I’m reasonably happy with tubecast’s brand identity. After lots of scribbling, I worked-up a couple of the not-so-cheesie concepts in illustrator:

To veer off on a slight tangent, my flatmate had labelled me a big kid when I broke his plush coffee maker. ‘Just having to’ repetitively push this big shiny silver button on the front of it. No, I don’t even drink coffee, but you know how it is, I ‘just have to’ push the shiny button! Well I couldn’t resist introducing my ‘button fetish’ to tubecast. Here is the final (for now, at least) logo and button device:

Coining a strapline

Well this was one of the brand elements of which came to me fairly quickly during the midst of my own hype, or thereabouts when I first thought about creating tubecast. “Turn on, tune in, chill out” pays tribute to Timothy Leary and his famous phrase “Turn on, tune in, drop out” . For obvious reasons, I’d like tubecast to become synnonomous with Leary’s ideology (though that doesn’t mean I particularly advocate dropping acid whilst watching tubecast, you cheeky person!). It also works on the level where tubecast places an emphasis on passive viewing, allowing yourself to travel on a journey without having to mouse click here, there and everywhere - something which current “internet video players” seem to be plagued by. Anyway, enough of the philosophy, here’s the brand spanking new splash page: